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arca

Influencer marketing for Shopify brands

Your best creator drove €40,000 in revenue. Did you make money on it?

arca puts the fee, the ad spend, the revenue and the returns of a collaboration side by side, then works out what is actually left.

No account, no trial. A conversation.

The „Zahlen“ tab of a booking in arca: spend £720.00, revenue £1,221.60, ROAS 1.70 and CM3 −£128.65 side by side, with sales and average order value below.

arca plugs into what you already use

  • ShopifyOrders, discount codes, every buyer's path
  • Meta AdsWhat you put behind a video
  • Google AdsSame spend, different platform
  • InstagramCreator reach and account data
  • TikTokSame bookings, another channel
  • YouTubeFormats from Shorts to integrations

The difference

Others count estimated reach. arca counts money.

A person downloads the video and uploads it into the ads manager themselves. The money never touches the tool. It never sees the spend. What is left is an estimated “Earned Media Value”.

arca pulls spend from Meta and Google Ads, revenue from Shopify, and computes ROAS and contribution margin from both. Not an estimate. These are the numbers your accountant sees.

@username
Spend
€4,100
fee €1,200 + ads €2,900
Revenue
€8,400
after returns
ROAS
2.05
revenue per euro spent
CM3
−€1,100
8,400 − 5,400 goods and shipping − 4,100 spend

How arca counts: This creator costs you €1,100 a month.

Othersarca
Creator feein a spreadsheeton the booking
Ad spend behind itnever sees itfrom Meta and Google
Revenueestimatedfrom your store
Returnsnever sees themtracked for thirty days
What is left“Earned Media Value”ROAS and margin

A creator who drives revenue and still burns money looks excellent in every other tool.

How it works

From store to number in three steps

  1. Settings → Connections in arca: the “Shopify” card with the “Connect” button, next to mailbox, Instagram, Meta and Google Ads.
    1

    Connect your store

    One button; you approve the permissions in Shopify. arca fills in brand name, address and markets itself.

  2. The “New collaboration” dialog in arca: Instagram handle, market, area, campaign, deliverable, go-live date and the fee as fixed amount or commission.
    2

    Book a creator

    Create the collaboration: market, campaign, date, fee. Code and click link appear by themselves; the brief goes out as a page.

  3. The “Payouts” page in arca: per partner commission, revenue, returns, net and the amount that is due.
    3

    See the numbers

    Orders come in, returns are deducted, the commission works itself out — and the payout is ready.

01Collaborations

Every booking from yes to proof

Campaign, market, stage, posting date, fee — in the market's currency, with the total underneath. The posting plan shows the week by day: what is due, what is approved, what actually went live.

  • Prices in euros, pounds or kronor, converted at the day's rate
  • A rate per market, not one average across all of them
  • What did not happen is as visible as what did
The “Posting plan” page in arca: three tiles with slots this week, bookings not yet approved and stories received; below, the rate per market and the slots by day.

02Briefs

A brief in minutes, as a page for the creator

Product, message, do's and don'ts, dates — created once, delivered per creator. They open a link instead of a PDF attachment, and you see whether they read it.

  • Templates per campaign, wording adjusted per creator
  • Content approval in the same record
  • Changes arrive without anyone sending a new file
A brief in arca as the creator sees it: campaign, product, message and dates as a page of its own.

03Affiliate

Codes, click links, commission — no second tool

Every partner gets their code and their link under your domain. arca works out revenue, returns and commission from your store's orders, not from a spreadsheet.

  • Commission rules per partner, per market, per period
  • Return window: what can still come back has not been earned yet
  • Replaces Uppromote & co. — the only connection is your store
Partners in arca: campaign, market, code, commission, sales and revenue per partner in one list.

04Money

Payouts and credit notes in one place

Net per partner, due or still in the window, bank details present or not. Paying out creates the credit note as the document — not afterwards in another programme.

  • Missing bank details hold a payout back instead of sending it nowhere
  • Fixed fees and commissions in one list
  • Documents as PDF, numbered, in the partner's currency
The “Payouts” page in arca: tiles for due, in the window, held back and fixed fees; below, the partners with commission, revenue, net and payout.

05For creators

A portal where the creator sees their own balance

Bookings, code, link, sales, balance — behind email and password. Access is created with the first booking. New creators apply through a page of your own.

  • Bank details and address are entered by the creator
  • Credit notes to download, invoices to upload
  • Carries your brand name, not ours
The partner portal in arca: greeting by name, the bookings, discount code and link, orders, revenue, returns, net and the balance.

06Finding creators

Your roster, sorted by where it stands

Every creator with their markets, the live enquiry, the last contact and who owns it. Grouped by where they actually are — not alphabetically.

  • Multi-step outreach that stops the moment someone replies
  • Reach and account data sit on the person, not in an attachment
  • Permissions per market: someone who only runs UK sees only UK
The “Leads” page in arca: creators grouped by status, each row with markets, the live enquiry, the last contact and the owner.

Scope

What's inside

Overall

Overview · Attribution · Analysis

Spend, revenue, ROAS and contribution margin across channels and markets.

Creators

Leads · Insights

Your roster, with numbers instead of gut feeling.

Collaborations

Bookings · Posting plan · Campaigns · Briefs

Every booking from yes to proof.

Affiliate

Codes · Partners · Payouts

A full affiliate programme. Portal, commission, payout.

Paid

Channels · Ads · Creatives

What you put behind which video, and what came back.

Store

Orders

Straight from Shopify, with each buyer's path.

Admin

People · Settings

Permissions per market, per area and per page.

Your data

What arca may do — and what it may not

When you connect, Shopify shows you every single permission before you agree. Here is the same list up front, so there is no surprise.

Reads

  • Orders, including past ones
  • New customer or returning customer
  • Products and sizes
  • Discount codes
  • The path a buyer took to the order

Writes

  • Create discount codes, one of their own per creator
  • Create draft orders, for product shipping
  • Edit and cancel orders
  • Mark a shipment as sent

Never

  • No payment details of your customers
  • No access to your Shopify password
  • Nothing is passed on to third parties
  • Undo is one click in Shopify

Who it fits

Who it fits — and who it doesn't

A fit

  • brands on Shopify
  • several markets and currencies
  • an in-house team working with creators directly
  • ad spend behind creator content
  • an affiliate programme, or the wish for one

Not a fit

  • if you only want to buy a creator list
  • if you don't sell on Shopify
  • if you're looking for an agency to do the booking
  • if you run no ad budget, because then half the maths is missing

Pricing

€649 to €2,490 per month

We look at your case before a number goes on it. Three things decide where in the range you land:

Markets
One market or nine. That changes the scope.
People
How many of your team work in it.
Channels
Influencer only, or affiliate and paid as well.

Always included

  • Every feature of your scope, no surcharge
  • Unlimited creators and collaborations
  • Setup together, not by manual
  • No commission on your revenue
Show me this on my store

I run influencer marketing for a D2C fashion brand across nine markets. Every week the same question: was this creator worth it? No tool could answer it, because none of them knew the ad spend. That is why arca exists.

Armand Tetajbuilds arca

FAQ

What we get asked most

Do I need a developer?

No. You connect your store with one click and approve the permissions in Shopify. There are no credentials to copy and no app anyone has to build.

Where does a creator's revenue come from?

From your store. arca sees the discount code, the click link and the path a buyer took to the order. Shopify keeps that chain for every order anyway.

What about returns?

They count. A creator's revenue is net of refunds, and a commission only becomes payable after the return window. What can still come back has not been earned yet.

Does arca replace my affiliate tool?

Yes. Partners, codes, commission rules, payouts, credit notes and a portal of their own for the creator are all in. The only connection outwards is your store.

And if I have several markets?

Then arca works in several currencies. Prices sit in the market's currency and convert at the day's rate. Permissions can be granted per market. Someone who only runs UK sees only UK.

Can I bring my existing data?

Creators, collaborations and affiliates can be imported. What that looks like in your case is what the conversation is for.

Where is my data held?

On servers in Germany. arca passes nothing to third parties, and you can end the connection in Shopify with one click at any time.

Is there a free trial?

No, deliberately. arca only shows its worth once your store is connected and real numbers are in it. So we set it up together instead of handing you an empty account.

See it on your own numbers

We connect your store, and you see your last collaborations worked out. No account, no trial. Just a conversation.

Show me this on my store

Tell us your brand. We'll get back to you within two working days and show you arca on your real numbers.

We need all four fields.